The obvious answer is probably that most people are looking to buy a business that makes a lot of money. But the real answers may surprise you. Here is a list of just a few that buyers have mentioned:
• Pride of ownership
• A business that looks like fun to own and operate
• Happy employees
• Financial records that make sense
• Good growth prospects
• A well-known or popular business
• A good track record
• A great location
• A seller who is willing to finance the sale
• A reasonable price
Certainly, a buyer wants to make money when buying a business, but there is more involved, as the list above indicates. If you’re even thinking about selling, a visit with a business brokerage professional will pay big dividends by finding out what local business buyers are really looking for.
